{"id":163823,"date":"2026-06-10T16:59:37","date_gmt":"2026-06-10T16:59:37","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/social-media-management-platform\/"},"modified":"2026-06-10T18:22:55","modified_gmt":"2026-06-10T18:22:55","slug":"social-media-management-platform","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/social-media-management-platform\/","title":{"rendered":"Social media management platform"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A social media management platform is an online software application, typically offered as a SaaS (Software as a Service), designed to help manage the marketing and sales activities of brands, organizations, and consumers on social media. It must be able to handle both publishing and audience engagement tasks, while also providing specialized features such as data analytics, content scheduling, and interaction monitoring. Advanced platforms may also offer integrations with CRM, DMP (Data Management Platform), and customer support tools. To learn more about the specific features of social media management platforms, consult the dedicated resources.<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-163823","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/163823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=163823"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=163823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}