{"id":163817,"date":"2026-06-10T16:59:37","date_gmt":"2026-06-10T16:59:37","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/media-plan\/"},"modified":"2026-06-10T18:22:55","modified_gmt":"2026-06-10T18:22:55","slug":"media-plan","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/media-plan\/","title":{"rendered":"Media plan"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Media planning involves choosing the channels that will broadcast a campaign&#8217;s ads. This includes selecting a combination of media, determining the number of insertions for each medium, setting a specific timeframe, and establishing a schedule for those insertions.<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-163817","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/163817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=163817"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=163817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}