{"id":163807,"date":"2026-06-10T16:59:33","date_gmt":"2026-06-10T16:59:33","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/phygital-analytics\/"},"modified":"2026-06-10T18:22:48","modified_gmt":"2026-06-10T18:22:48","slug":"phygital-analytics","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/phygital-analytics\/","title":{"rendered":"Phygital analytics"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Phygital analytics is a concept that aims to unify and centralize traffic data for a business, including data from both physical stores and digital platforms. While still largely theoretical, phygital audience analysis aims to facilitate understanding of the interactions and synergies between a company&#8217;s physical and online presence.<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-163807","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/163807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=163807"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=163807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}