{"id":163762,"date":"2026-06-10T16:59:26","date_gmt":"2026-06-10T16:59:26","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/eye-measurement\/"},"modified":"2026-06-10T18:22:34","modified_gmt":"2026-06-10T18:22:34","slug":"eye-measurement","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/eye-measurement\/","title":{"rendered":"Eye Measurement"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Eye tracking, or oculometry, is a technique that analyzes eye movements to understand how individuals look at and engage with different visual elements. This method is frequently used in marketing studies to optimize the visibility and effectiveness of key elements in communication or advertising materials. It allows for the improvement of marketing strategies by focusing on eye movements and the level of interest shown in visual content.<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-163762","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/163762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=163762"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=163762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}