{"id":163760,"date":"2026-06-10T16:59:26","date_gmt":"2026-06-10T16:59:26","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/data-obsolescence\/"},"modified":"2026-06-10T18:22:34","modified_gmt":"2026-06-10T18:22:34","slug":"data-obsolescence","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/data-obsolescence\/","title":{"rendered":"Data obsolescence"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In marketing, data obsolescence refers to the phenomenon whereby the reliability and usefulness of data decrease as its freshness increases. This concept is crucial in marketing and customer relationship management for data owners, as well as for advertisers who rent or purchase data, particularly for direct marketing, online advertising targeting, website personalization, and other purposes. The speed at which data becomes obsolete depends on its nature. For example, information such as a customer&#8217;s age or gender tends to remain relevant for a long time, except in specific circumstances, while geolocation data can lose its relevance in seconds to minutes, depending on the level of detail required. To gain a deeper understanding of the marketing challenges associated with data obsolescence, it is recommended to consult (&#8230;)<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-163760","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/163760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=163760"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=163760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}