{"id":163726,"date":"2026-06-10T16:59:19","date_gmt":"2026-06-10T16:59:19","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/protocol-method-2\/"},"modified":"2026-06-10T18:22:19","modified_gmt":"2026-06-10T18:22:19","slug":"protocol-method-2","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/protocol-method-2\/","title":{"rendered":"Protocol Method"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The protocol method is a set of formalized procedures used in qualitative research to collect and analyze data systematically and reproducibly. It involves asking an individual to verbalize their thoughts and reasoning in real time, for example, during a purchase, in order to understand their decision-making process. This approach allows researchers to study the cognitive process followed by the individual, while focusing on the elements they are aware of and can express. It thus guarantees methodological rigor, minimizes bias, and ensures the validity of the conclusions.<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-163726","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/163726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=163726"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=163726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}