{"id":163717,"date":"2026-06-10T16:59:19","date_gmt":"2026-06-10T16:59:19","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/proprietary-media\/"},"modified":"2026-06-10T18:22:19","modified_gmt":"2026-06-10T18:22:19","slug":"proprietary-media","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/proprietary-media\/","title":{"rendered":"Proprietary media"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Owned media, also known as proprietary media, refers to communication channels under the direct control of a brand or advertiser. Unlike paid media, they offer the opportunity to broadcast messages without having to purchase advertising space. These company-owned communication channels can be effectively leveraged to reach a targeted audience. To gain a deeper understanding of this concept, it is recommended to consult specialized resources or books dedicated to the subject.<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-163717","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/163717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=163717"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=163717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}