{"id":163713,"date":"2026-06-10T16:59:16","date_gmt":"2026-06-10T16:59:16","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/media-planner-3\/"},"modified":"2026-06-10T18:22:11","modified_gmt":"2026-06-10T18:22:11","slug":"media-planner-3","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/media-planner-3\/","title":{"rendered":"Media planner"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In an advertising or media agency, the specialist responsible for selecting the media and distribution channels for advertising messages is called a media planner. This professional analyzes the client&#8217;s needs, studies the target market and communication objectives to determine the best media strategy. Their role is to optimize the impact of advertising campaigns by choosing the most relevant media to effectively reach the target audience. The media planner works closely with creatives and account managers to ensure the consistency and effectiveness of communication efforts undertaken for the agency&#8217;s clients.<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-163713","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/163713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=163713"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=163713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}