{"id":163712,"date":"2026-06-10T16:59:16","date_gmt":"2026-06-10T16:59:16","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/print-media-2\/"},"modified":"2026-06-10T18:22:11","modified_gmt":"2026-06-10T18:22:11","slug":"print-media-2","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/print-media-2\/","title":{"rendered":"Print media"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In the field of marketing, the concept of print media encompasses all printed communication and promotional tools. It is also sometimes referred to simply as print media or &#8220;print&#8221; within the marketing industry. This category includes various formats such as newspapers, magazines, catalogs, brochures, and direct mail campaigns. It&#8217;s worth noting that traditional billboards (like the 4&#215;3 meter one) are generally not considered print media. With the rise of digital media, print media is experiencing a decline in popularity.<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-163712","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/163712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=163712"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=163712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}