{"id":163711,"date":"2026-06-10T16:59:16","date_gmt":"2026-06-10T16:59:16","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/brand-media\/"},"modified":"2026-06-10T18:22:11","modified_gmt":"2026-06-10T18:22:11","slug":"brand-media","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/brand-media\/","title":{"rendered":"Brand Media"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Media outlets are increasingly adopting a branding approach, using marketing and advertising strategies typical of established brands to position themselves. This approach aims not only to present themselves as a brand to the public but also to attract advertisers. Unlike other approaches, the concept of branded media emphasizes building a strong identity and differentiation. A recent study conducted by Le Figaro explores this phenomenon in depth, focusing on media brands.<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-163711","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/163711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=163711"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=163711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}