{"id":163710,"date":"2026-06-10T16:59:16","date_gmt":"2026-06-10T16:59:16","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/inflight-media\/"},"modified":"2026-06-10T18:22:11","modified_gmt":"2026-06-10T18:22:11","slug":"inflight-media","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/inflight-media\/","title":{"rendered":"Inflight Media"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Inflight media refers to advertising materials displayed and viewed on board aircraft. Initially, this term specifically referred to magazines for passengers during flights. Today, it also encompasses other advertising opportunities such as sponsoring onboard Wi-Fi, integration into the flight tracking card, airing commercials before programs shown on individual screens, and advertising on overhead bins, primarily found on low-cost airlines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From an advertising perspective, inflight media generally offers two distinct advantages. First, it allows access to an audience where decision-makers and individuals from higher socioeconomic groups are particularly well-represented, especially when targeted at first and business class passengers. Second, the viewing context is favorable, as it takes place in an environment conducive to relaxation and leisure time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a broader sense, the concept of inflight media can sometimes also encompass the travel experience itself. For example, the arguments in favor of inflight magazines as an advertising medium can be illustrated by online tools for managing inflight media plans on these specific media.<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-163710","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/163710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=163710"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=163710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}