{"id":163709,"date":"2026-06-10T16:59:16","date_gmt":"2026-06-10T16:59:16","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/print-media\/"},"modified":"2026-06-10T18:22:11","modified_gmt":"2026-06-10T18:22:11","slug":"print-media","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/print-media\/","title":{"rendered":"Print media"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In the field of marketing, the concept of print media encompasses all forms of advertising and marketing materials printed on paper. These are also referred to as &#8220;print&#8221; or paper media. These materials include, among others: various printed publications, catalogs, and paper advertising posters (which are not always included in this category). Within marketing and advertising strategies, print media is seeing its market share gradually decline in favor of digital media.<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-163709","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/163709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=163709"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=163709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}