The concept of fa\u00e7ade media in marketing merges architectural aspects with advertising or visual communication. While the idea of \u200b\u200busing a building’s fa\u00e7ade for communication purposes is not new, it has primarily been implemented through traditional media such as large-format billboards, banners, etc. However, the fa\u00e7ade media concept goes further by offering a more comprehensive and thoughtful approach to using fa\u00e7ades for communication. This approach takes into account the architectural design from the outset and is often influenced by advancements in digital signage. Leveraging fa\u00e7ade media can benefit the company that owns the fa\u00e7ade (factory, headquarters, store, etc.) or be geared towards selling advertising space.<\/p>\n\n\n\n
The fa\u00e7ade media approach can be implemented without using additional display media, relying solely on the architectural aspect to express the desired message. A striking example of the spectacular use of fa\u00e7ade media is: [insert example].<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-163708","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/163708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=163708"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=163708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}