{"id":163706,"date":"2026-06-10T16:59:16","date_gmt":"2026-06-10T16:59:16","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/reinforcement-media\/"},"modified":"2026-06-10T18:22:11","modified_gmt":"2026-06-10T18:22:11","slug":"reinforcement-media","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/reinforcement-media\/","title":{"rendered":"Reinforcement media"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In an advertising campaign, a reinforcement medium is an additional channel to the primary medium. Its role is to reach a portion of the audience not reached by the primary medium and to strengthen the retention of the advertising message. For example, radio is frequently used as a reinforcement medium to amplify the impact of a television campaign.<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-163706","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/163706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=163706"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=163706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}