{"id":163701,"date":"2026-06-10T16:59:16","date_gmt":"2026-06-10T16:59:16","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/media-mail\/"},"modified":"2026-06-10T18:22:11","modified_gmt":"2026-06-10T18:22:11","slug":"media-mail","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/media-mail\/","title":{"rendered":"Media mail"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Marketing and advertising communication practices using postal mail are grouped under the term &#8220;direct mail.&#8221; This concept encompasses not only targeted mailings but also non-personalized printed materials. The term &#8220;direct mail&#8221; was popularized by companies such as Mediapost, which presented it as an alternative advertising option to traditional media. In 2016, according to data from France Pub\/IREP, investments in direct mail reached \u20ac1.6 billion, including \u20ac1 billion for addressed mail and \u20ac0.6 billion for unaddressed printed materials. This recognition as an advertising medium has been reinforced by the introduction of new practices, such as the impact of promotions on consumers through distribution in mailboxes.<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-163701","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/163701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=163701"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=163701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}