{"id":163700,"date":"2026-06-10T16:59:16","date_gmt":"2026-06-10T16:59:16","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/media-mailbox\/"},"modified":"2026-06-10T18:22:11","modified_gmt":"2026-06-10T18:22:11","slug":"media-mailbox","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/media-mailbox\/","title":{"rendered":"Media mailbox"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The term &#8220;mailbox media&#8221; is used to describe the various ways in which the mailbox is used for advertising and marketing purposes, presenting it as an alternative to traditional advertising media. For a more in-depth look at the meaning and implications of the &#8220;mailbox media&#8221; concept, you can consult [link to relevant resource]. A telling example of the importance of the mailbox in consumers discovering promotional offers is the following:<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-163700","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/163700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=163700"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=163700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}