{"id":163696,"date":"2026-06-10T16:59:12","date_gmt":"2026-06-10T16:59:12","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/multitouch-analytics\/"},"modified":"2026-06-10T18:22:02","modified_gmt":"2026-06-10T18:22:02","slug":"multitouch-analytics","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/multitouch-analytics\/","title":{"rendered":"Multitouch analytics"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Multitouch analytics is a specific branch of web analytics that focuses on understanding the multiple interactions users have on a website. This approach involves implementing or using relevant attribution models, tailored to the specific characteristics of a website, to leverage this data and improve the effectiveness of investments across various online marketing channels. To explore this topic further, you can consult resources such as [resource name].<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-163696","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/163696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=163696"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=163696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}