{"id":163694,"date":"2026-06-10T16:59:12","date_gmt":"2026-06-10T16:59:12","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/multi-touch-attribution\/"},"modified":"2026-06-10T18:22:02","modified_gmt":"2026-06-10T18:22:02","slug":"multi-touch-attribution","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/multi-touch-attribution\/","title":{"rendered":"Multi-Touch Attribution"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The concept of &#8220;multi-touch attribution&#8221; (MTA) refers to an analysis and measurement system that considers the cumulative impact of various touchpoints on observed conversions. Initially designed to evaluate the effectiveness of digital channels, the multi-touch methodology now extends to a more comprehensive omnichannel approach, integrating different marketing practices. For an in-depth exploration of these strategies and concrete examples, it is recommended to consult specialized resources in the field.<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-163694","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/163694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=163694"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=163694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}