{"id":163685,"date":"2026-06-10T16:59:12","date_gmt":"2026-06-10T16:59:12","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/posse-model\/"},"modified":"2026-06-10T18:22:02","modified_gmt":"2026-06-10T18:22:02","slug":"posse-model","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/posse-model\/","title":{"rendered":"Posse Model"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In 1981, Paul Green, Douglas Carroll, and Stephen Goldberg introduced a decision-making tool for defining the characteristics of a new product. This tool is based on a combined analysis aimed at determining the best possible combination. It allows for consideration of various elements such as the risk of internal competition with existing products and the impact of competition on the market.<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-163685","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/163685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=163685"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=163685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}