{"id":163674,"date":"2026-06-10T16:59:08","date_gmt":"2026-06-10T16:59:08","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/robinson-and-fornel-model\/"},"modified":"2026-06-10T18:21:53","modified_gmt":"2026-06-10T18:21:53","slug":"robinson-and-fornel-model","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/robinson-and-fornel-model\/","title":{"rendered":"Robinson and Fornel model"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Based on data from the PIMS database dating back to 1985, William T. Robinson and Claes Fornell developed a model that analyzes the overall competitive advantage of pioneers compared to early followers in the consumer goods market. Generally, pioneers hold a larger market share than early followers, who in turn outperform late followers. The main factors explaining this dynamic are product diversity, quality, costs, and prices.<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-163674","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/163674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=163674"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=163674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}