{"id":163662,"date":"2026-06-10T16:59:08","date_gmt":"2026-06-10T16:59:08","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/communication-model\/"},"modified":"2026-06-10T18:21:53","modified_gmt":"2026-06-10T18:21:53","slug":"communication-model","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/communication-model\/","title":{"rendered":"Communication model"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Communication models provide representations of interactions between individuals within a communication context. These representations are generally presented as diagrams accompanied by detailed explanations. In the marketing sector, communication models are invaluable for analyzing and improving advertising strategies as well as sales and negotiation processes, whether in person, by telephone, or otherwise. Among the most widely used and recognized communication models in marketing are the Shannon-Weaver model (now considered outdated), the Lasswell model, the Jakobson model, and many others. These models offer a diverse and in-depth view of communication mechanisms, thus enabling a better understanding of human interactions in various contexts.<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-163662","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/163662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=163662"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=163662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}