{"id":163657,"date":"2026-06-10T16:59:08","date_gmt":"2026-06-10T16:59:08","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/asp-mode\/"},"modified":"2026-06-10T18:21:53","modified_gmt":"2026-06-10T18:21:53","slug":"asp-mode","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/asp-mode\/","title":{"rendered":"ASP mode"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Application Service Providing (ASP) involves using a software solution without having to install or host it locally, but rather accessing it remotely via a web interface on the provider&#8217;s servers. Many digital marketing software solutions (such as email marketing tools, ad servers, web analytics tools, etc.) operate using the ASP model. The various stages of a campaign, from its design to its sending and results analysis, take place directly through a web browser on the provider&#8217;s servers. This model offers the advantage of eliminating technical constraints and automatically receiving tool updates. The term ASP is often used interchangeably with cloud-hosted solution.<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-163657","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/163657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=163657"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=163657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}