{"id":163620,"date":"2026-06-10T16:59:01","date_gmt":"2026-06-10T16:59:01","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/hot-media-cold-media-2\/"},"modified":"2026-06-10T18:21:35","modified_gmt":"2026-06-10T18:21:35","slug":"hot-media-cold-media-2","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/hot-media-cold-media-2\/","title":{"rendered":"Hot media\/cold media"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In his 1962 work, sociologist Marshall McLuhan offers a concise view of the role and perception of media. According to him, a medium is considered &#8220;cold&#8221; if it encourages audience participation by providing little information. Conversely, a medium is considered &#8220;hot&#8221; if it provides a large amount of information while encouraging audience passivity. Thus, McLuhan classifies newspapers, radio, and film as hot media, while billboards and television are considered cold media.<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-163620","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/163620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=163620"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=163620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}