{"id":163613,"date":"2026-06-10T16:58:57","date_gmt":"2026-06-10T16:58:57","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/mau\/"},"modified":"2026-06-10T18:21:28","modified_gmt":"2026-06-10T18:21:28","slug":"mau","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/mau\/","title":{"rendered":"MAU"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">MAU stands for Monthly Active Users, a term used to describe active users on a monthly basis. This figure is generally used as a barometer to assess the popularity of mobile apps, games, or social platforms. It&#8217;s somewhat similar to the concept of unique monthly visitors for a website. MAU is an additional indicator to consider alongside other metrics. For example, a ranking of gaming apps based on the number of MAUs:<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-163613","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/163613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=163613"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=163613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}