{"id":163604,"date":"2026-06-10T16:58:57","date_gmt":"2026-06-10T16:58:57","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/geolocation-marketing\/"},"modified":"2026-06-10T18:21:28","modified_gmt":"2026-06-10T18:21:28","slug":"geolocation-marketing","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/geolocation-marketing\/","title":{"rendered":"Geolocation marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Location-based marketing leverages a user&#8217;s location data via their mobile phone or the internet to deliver targeted offers based on their geographic position. Unlike traditional marketing based on a fixed location using a postal address, location-based marketing offers several advantages, such as promoting local shopping, personalizing the user experience and offers on online stores, and customizing and adapting advertising messages to specific contexts. A concrete example of this type of marketing would be&#8230;<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-163604","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/163604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=163604"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=163604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}