{"id":163602,"date":"2026-06-10T16:58:57","date_gmt":"2026-06-10T16:58:57","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/database-marketing\/"},"modified":"2026-06-10T18:21:28","modified_gmt":"2026-06-10T18:21:28","slug":"database-marketing","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/database-marketing\/","title":{"rendered":"Database marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Rob Jackson and Paul Wang describe the intensive use of database management systems as a long-term, information-rich, and consumer-centric marketing approach. This method involves collecting data from a company&#8217;s customers and consumers, then storing and analyzing it. The goal is to define marketing strategies tailored to each customer segment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to these experts, a database can be an essential tool for guiding daily marketing activities, while also serving as a foundation for directing the company&#8217;s future actions. This approach relies on sophisticated logic that aims to establish relevant connections between the collected data and use them effectively to influence marketing decisions and actions.<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-163602","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/163602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=163602"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=163602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}