{"id":163552,"date":"2026-06-10T16:58:48","date_gmt":"2026-06-10T16:58:48","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/data-lake-2\/"},"modified":"2026-06-10T18:21:05","modified_gmt":"2026-06-10T18:21:05","slug":"data-lake-2","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/data-lake-2\/","title":{"rendered":"Data lake"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In marketing terms, the concept of a data lake highlights the exponential growth of data collected in the commercial and marketing fields, requiring its storage in a space similar to a lake. The data lake thus represents a modern version of the &#8220;old&#8221; concept, which emerged in connection with the increase in data volumes and is not limited to the marketing domain. Beyond its evocative nature, the emergence of the terms &#8220;data lake&#8221; can be seen as a marketing strategy aimed at modernizing the range of services and consulting in this sector. To further understand the concept of a data lake, resources providing more explanations and illustrations are available.<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-163552","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/163552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=163552"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=163552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}