{"id":163509,"date":"2026-06-10T16:58:41","date_gmt":"2026-06-10T16:58:41","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/overrepresentation-index\/"},"modified":"2026-06-10T18:20:50","modified_gmt":"2026-06-10T18:20:50","slug":"overrepresentation-index","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/overrepresentation-index\/","title":{"rendered":"Overrepresentation index"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The overrepresentation index is an indicator that measures the positive influence of a specific population characteristic on the probability that an individual belongs to a target group. It is commonly used in database segmentation processes to identify traits that promote membership in a given target group. For example, in a target group composed of people who regularly attend movie theaters, the characteristic &#8220;student&#8221; will generally have a high overrepresentation index, often exceeding 100.<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-163509","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/163509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=163509"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=163509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}