{"id":163307,"date":"2026-06-10T16:58:06","date_gmt":"2026-06-10T16:58:06","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/social-data\/"},"modified":"2026-06-10T18:19:30","modified_gmt":"2026-06-10T18:19:30","slug":"social-data","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/social-data\/","title":{"rendered":"Social data"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In marketing, social data refers to information from social networks or social media that can be used for marketing purposes. There are two main categories of social data. The first concerns anonymous or aggregated data that allows for the identification of trends, brand sentiment, opinions, and so on. This data can be used collectively to gain relevant insights. On the other hand, social data can also be analyzed at the individual level to identify influencers or to integrate individual customer or prospect social data into a customer relationship management (CRM) system.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In its raw form, social data most often consists of unstructured text, but it also increasingly includes images and videos. To be used for marketing purposes, this data must be analyzed and organized appropriately. While the majority of social data originates from mainstream social networks such as Facebook, Twitter, Instagram, and Snapchat, it can also come from professional social platforms and be used in B2B activities and business-to-business marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Regarding social data, it is also important to mention the ethical and legal aspects related to its use. A concrete example illustrating the use of social data in marketing campaigns is how the Orange group leverages it.<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-163307","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/163307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=163307"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=163307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}