{"id":163242,"date":"2026-06-10T16:57:56","date_gmt":"2026-06-10T16:57:56","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/web-data-mining\/"},"modified":"2026-06-10T18:19:08","modified_gmt":"2026-06-10T18:19:08","slug":"web-data-mining","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/web-data-mining\/","title":{"rendered":"Web data mining"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Web data mining encompasses a range of techniques for exploring and analyzing data collected from online user interactions. Its primary objective is to identify patterns of behavior, relationships between different data points, or any other phenomenon that may be useful in the field of marketing. The information processed can include not only actions and visits on a website, but also declarative data or content shared on social media. Web data mining makes it possible to identify key stages in the purchasing process and perform predictive analytics. Similar to its use in the retail sector, this method can also highlight associations between products in shopping carts, thus facilitating the implementation of dynamic cross-selling strategies on e-commerce platforms.<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-163242","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/163242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=163242"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=163242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}