{"id":162914,"date":"2026-06-10T16:57:00","date_gmt":"2026-06-10T16:57:00","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/win-back\/"},"modified":"2026-06-10T18:17:02","modified_gmt":"2026-06-10T18:17:02","slug":"win-back","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/win-back\/","title":{"rendered":"Win back"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Win-back marketing is a strategy aimed at winning back a customer who has stopped using a service or is at high risk of doing so. This approach, generally implemented through phone calls, is commonly used in sectors where services are sold as subscriptions. For example, a mobile phone or pay-TV provider might decide to launch a win-back campaign when a customer inquires about canceling their contract. Retaining existing customers can also be seen as a form of win-back marketing. This approach can also be combined with customer retention or loyalty strategies.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162914","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162914"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}