{"id":162904,"date":"2026-06-10T16:57:00","date_gmt":"2026-06-10T16:57:00","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/single-or-360-customer-view\/"},"modified":"2026-06-10T18:17:02","modified_gmt":"2026-06-10T18:17:02","slug":"single-or-360-customer-view","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/single-or-360-customer-view\/","title":{"rendered":"Single or 360\u00b0 customer view"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A single customer view, or 360\u00b0 view, is a marketing approach that centralizes and integrates all customer data, regardless of the communication channel used. This strategy aims to eliminate information silos to provide a comprehensive, personalized, and consistent view of each customer. It allows for a better understanding of customer behaviors, preferences, and journeys in order to improve the experience and interactions with the company.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162904","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162904"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}