{"id":162889,"date":"2026-06-10T16:56:56","date_gmt":"2026-06-10T16:56:56","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/parallel-sale\/"},"modified":"2026-06-10T18:16:54","modified_gmt":"2026-06-10T18:16:54","slug":"parallel-sale","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/parallel-sale\/","title":{"rendered":"Parallel sale"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A company can use a parallel selling strategy, also known as &#8220;side selling,&#8221; to leverage its customer knowledge and the trust they place in it. This approach involves offering customers a product or service that is not part of its usual offering. This could be a white-label product. The main objective is to boost sales and provide an additional service to customers. This practice differs from a simple recommendation because the company plays an active role in selling the product or service, rather than merely suggesting it. For example, La Redoute marketed an internet protection service to its online customers, which included both software and insurance.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162889","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162889"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}