{"id":162884,"date":"2026-06-10T16:56:56","date_gmt":"2026-06-10T16:56:56","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/customer-lifetime-value-3\/"},"modified":"2026-06-10T18:16:54","modified_gmt":"2026-06-10T18:16:54","slug":"customer-lifetime-value-3","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/customer-lifetime-value-3\/","title":{"rendered":"Customer lifetime value"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The term &#8220;customer lifetime value&#8221; refers to the total amount of purchases a person will make on average for a product category throughout their lifetime as a buyer. This metric is usually assessed over a defined period, such as one, three, or five years.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162884","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162884"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}