{"id":162875,"date":"2026-06-10T16:56:53","date_gmt":"2026-06-10T16:56:53","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/value-proposal-value-proposition\/"},"modified":"2026-06-10T18:16:46","modified_gmt":"2026-06-10T18:16:46","slug":"value-proposal-value-proposition","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/value-proposal-value-proposition\/","title":{"rendered":"Value (proposal) &#8211; Value proposition"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Creating a competitive offering involves making strategic choices to guarantee customers essential benefits that outweigh the associated costs, thus ensuring a higher perceived value than that offered by competitors.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162875","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162875"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}