{"id":162859,"date":"2026-06-10T16:56:53","date_gmt":"2026-06-10T16:56:53","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/brand-transparency\/"},"modified":"2026-06-10T18:16:46","modified_gmt":"2026-06-10T18:16:46","slug":"brand-transparency","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/brand-transparency\/","title":{"rendered":"Brand transparency"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Brand transparency is defined as a company&#8217;s willingness to share information with its customers that is usually confidential or difficult to access. This concept aims to meet the expectations of a specific customer base and strengthen trust and even loyalty to the brand. It can encompass various aspects such as pricing, product composition, and manufacturing conditions, among others. For example, during sales periods, a brand might choose to be transparent about its prices and profit margins.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162859","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162859"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}