{"id":162858,"date":"2026-06-10T16:56:53","date_gmt":"2026-06-10T16:56:53","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/behavioral-transfer\/"},"modified":"2026-06-10T18:16:46","modified_gmt":"2026-06-10T18:16:46","slug":"behavioral-transfer","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/behavioral-transfer\/","title":{"rendered":"Behavioral transfer"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">R\u00e9gine Van Heems introduced the concept of behavioral transfer to describe, in a thorough and analytical manner, a customer&#8217;s reactions to changes in a company&#8217;s sales system. Behavioral transfer manifests as a specific, non-random response from a decision-making entity after a period of stabilization. This response is influenced by a psychological decision-making process and is directed toward a new distribution method implemented by the company, with which the decision-making entity had a previous relationship through a different method.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162858","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162858"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}