{"id":162854,"date":"2026-06-10T16:56:49","date_gmt":"2026-06-10T16:56:49","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/concessionary-traffic\/"},"modified":"2026-06-10T18:16:39","modified_gmt":"2026-06-10T18:16:39","slug":"concessionary-traffic","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/concessionary-traffic\/","title":{"rendered":"Concessionary traffic"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Automotive marketing must address the challenge of dealership traffic, a major concern for the industry. Numerous advertising strategies are deployed to attract customers to showrooms. Once there, it&#8217;s up to the sales teams to convert these visitors into buyers. Dealership traffic is the automotive equivalent of the broader concept of in-store traffic or drive-to-store. This issue has increased strategic importance in the automotive sector because most new vehicle sales still take place at dealerships. A concrete example of an initiative aimed at generating traffic in car dealerships could be&#8230;<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162854","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162854"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}