{"id":162838,"date":"2026-06-10T16:56:49","date_gmt":"2026-06-10T16:56:49","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/loyalty-rate\/"},"modified":"2026-06-10T18:16:39","modified_gmt":"2026-06-10T18:16:39","slug":"loyalty-rate","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/loyalty-rate\/","title":{"rendered":"Loyalty rate"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Customer loyalty is an indicator that measures a company&#8217;s or brand&#8217;s ability to retain its customers over a given period, usually from one year to the next. It represents the percentage of customers or buyers who remain loyal to the brand from period N to period N+1. The calculation method may vary depending on the industry, and this indicator reflects the company&#8217;s performance in customer retention.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162838","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162838"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}