{"id":162837,"date":"2026-06-10T16:56:49","date_gmt":"2026-06-10T16:56:49","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/churn-rate-2\/"},"modified":"2026-06-10T18:16:39","modified_gmt":"2026-06-10T18:16:39","slug":"churn-rate-2","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/churn-rate-2\/","title":{"rendered":"Churn rate"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The concept of &#8220;churn&#8221; comes from English and refers to the proportion of customers or subscribers lost over time, also known as churn rate. In other words, churn represents the rate at which a subscription-based business sees its subscribers leave due to subscription expiration or cancellation, resulting in decreased revenue. Measuring churn rate is crucial for subscription-based businesses, as it is a key indicator of their long-term viability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s important to distinguish between two types of churn: customer churn, which assesses a subscriber&#8217;s loyalty over the entire subscription period, and revenue churn, which quantifies the percentage of revenue lost by the business.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162837","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162837"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}