{"id":162836,"date":"2026-06-10T16:56:46","date_gmt":"2026-06-10T16:56:46","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/attrition-rate\/"},"modified":"2026-06-10T18:16:31","modified_gmt":"2026-06-10T18:16:31","slug":"attrition-rate","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/attrition-rate\/","title":{"rendered":"Attrition rate"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The churn rate, also known as customer attrition, is a marketing metric that measures the loss of customers or subscribers over a given period, typically a year. It is calculated by dividing the number of customers lost by the total number of customers at the beginning of the period. This metric is essential for assessing customer loyalty and its impact on a company&#8217;s profitability, particularly in subscription-based sectors such as print media, satellite television, and telecommunications. Monitoring the churn rate thus provides a better understanding of an organization&#8217;s commercial health.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162836","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162836"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}