{"id":162829,"date":"2026-06-10T16:56:46","date_gmt":"2026-06-10T16:56:46","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/oversegmentation-of-the-market\/"},"modified":"2026-06-10T18:16:31","modified_gmt":"2026-06-10T18:16:31","slug":"oversegmentation-of-the-market","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/oversegmentation-of-the-market\/","title":{"rendered":"Oversegmentation (of the market)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In a hyper-competitive business environment, market segmentation involves subdividing the customer base into very specific, sometimes low-profit segments. This approach, often implemented in saturated sectors such as laundry detergents, aims to boost sales by diversifying product offerings extensively, thus allowing the brand to occupy more shelf space.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162829","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162829"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}