{"id":162826,"date":"2026-06-10T16:56:46","date_gmt":"2026-06-10T16:56:46","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/mass-customization-2\/"},"modified":"2026-06-10T18:16:31","modified_gmt":"2026-06-10T18:16:31","slug":"mass-customization-2","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/mass-customization-2\/","title":{"rendered":"Mass customization"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Mass customization is a business practice that involves offering everyday consumer products personalized to each customer&#8217;s characteristics and preferences. This approach requires efficient production tools linked to an ordering process that allows customers to specify the desired features and dimensions. To be viable, mass customization must be possible at a cost close to that of standardized products. Common examples include clothing such as jeans or shirts, as well as personalized shoes and beauty products sold online. This method generally goes beyond simple personalization and could be transformed by technologies such as 3D printing.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162826","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162826"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}