{"id":162818,"date":"2026-06-10T16:56:46","date_gmt":"2026-06-10T16:56:46","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/multichannel-strategy\/"},"modified":"2026-06-10T18:16:31","modified_gmt":"2026-06-10T18:16:31","slug":"multichannel-strategy","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/multichannel-strategy\/","title":{"rendered":"Multichannel Strategy"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The omnichannel strategy aims to engage customers using various distribution and communication channels. This approach encompasses in-store sales, online platforms, social media, and mobile applications. Its goal is to ensure a seamless and consistent customer experience, giving consumers the freedom to choose the channel that best suits them. Simultaneously, it enhances brand visibility and optimizes sales opportunities.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162818","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162818"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}