{"id":162802,"date":"2026-06-10T16:56:43","date_gmt":"2026-06-10T16:56:43","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/social-crm\/"},"modified":"2026-06-10T18:16:22","modified_gmt":"2026-06-10T18:16:22","slug":"social-crm","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/social-crm\/","title":{"rendered":"Social CRM"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Social CRM involves using social media to nurture and manage customer relationships. This encompasses various activities such as customer support, social media communication, and the use of collected data for CRM purposes. Some social CRM actions can be automated using specific tools. Social media interactions within the CRM framework can be relevant to both the pre-sales and post-sales phases. It can sometimes be difficult to distinguish between using social media for CRM and for advertising purposes. The term SRM (social relationship management) is sometimes used to refer to social CRM practices. Companies often share concrete examples of their use of social CRM on social networks.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162802","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162802"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}