{"id":162794,"date":"2026-06-10T16:56:40","date_gmt":"2026-06-10T16:56:40","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/simplifying-the-customer-journey\/"},"modified":"2026-06-10T18:16:15","modified_gmt":"2026-06-10T18:16:15","slug":"simplifying-the-customer-journey","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/simplifying-the-customer-journey\/","title":{"rendered":"Simplifying the customer journey"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Simplifying the customer journey means making all the steps a customer must take to interact with a company easier and smoother. The main objective of this approach is to optimize the customer experience and increase customer satisfaction. Simultaneously, simplifying the customer journey offers internal benefits by making the work of employees in direct contact with customers easier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This simplification is particularly crucial in sectors where customer journeys can be complex and time-consuming, such as banking and insurance, energy, telecommunications, e-commerce, and online subscriptions. With the rise of mobile usage, simplifying processes in these areas is becoming increasingly essential. Simplifying the customer journey can encompass various aspects, from the purchasing or subscription process to customer relationship management.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Case studies illustrate the positive impact of simplifying the customer journey, particularly in the energy and telecommunications sectors.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162794","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162794"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}