{"id":162792,"date":"2026-06-10T16:56:40","date_gmt":"2026-06-10T16:56:40","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/customer-individual-showrooming\/"},"modified":"2026-06-10T18:16:15","modified_gmt":"2026-06-10T18:16:15","slug":"customer-individual-showrooming","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/customer-individual-showrooming\/","title":{"rendered":"Customer\/individual showrooming"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Customer showrooming is a practice that involves offering potential buyers the opportunity to discover and test a product at the home of a customer who has already purchased it. This concept is particularly well-suited to high-value and sometimes technical items, for which the buyer may need a concrete demonstration and feedback from a similar user. It proves especially useful for specialized products that are not readily available in stores or in areas with limited retail outlets. This approach, sometimes called crowdshowrooming, relies on a network of customer showrooms. For example, a platform dedicated to peer-to-peer showrooming connects e-commerce businesses with &#8220;showroomers.&#8221; This method can also be applied to car test drives.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162792","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162792"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}