{"id":162775,"date":"2026-06-10T16:56:36","date_gmt":"2026-06-10T16:56:36","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/sense-of-belonging\/"},"modified":"2026-06-10T18:16:07","modified_gmt":"2026-06-10T18:16:07","slug":"sense-of-belonging","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/sense-of-belonging\/","title":{"rendered":"Sense of belonging"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Attachment and recognition within a community define a sense of belonging. This feeling is crucial in various fields, such as brand loyalty and human resource management. Indeed, cultivating such a feeling can foster customer loyalty by integrating them into a brand&#8217;s &#8220;community.&#8221; For example, Starbucks cultivates this feeling by using its own unique language to name coffee sizes (tall\/grande\/venti\/trenta) and by printing names on the cups. Creating a specific atmosphere can thus strengthen this essential sense of belonging.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162775","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162775"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}