{"id":162774,"date":"2026-06-10T16:56:36","date_gmt":"2026-06-10T16:56:36","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/sell-o-tainment\/"},"modified":"2026-06-10T18:16:07","modified_gmt":"2026-06-10T18:16:07","slug":"sell-o-tainment","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/sell-o-tainment\/","title":{"rendered":"Sell-O-Tainment"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In the retail sector, the term &#8220;infotainment&#8221; refers to a communication strategy designed to entertain customers while simultaneously offering them products for purchase. This approach draws inspiration from television formats, creating an entertaining atmosphere similar to that of a studio show. As a result, customers can make purchases while immersed in an engaging and interactive experience, where the buying process is seamlessly integrated into the overall entertainment.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162774","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162774"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}