{"id":162770,"date":"2026-06-10T16:56:36","date_gmt":"2026-06-10T16:56:36","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/site-segmentation\/"},"modified":"2026-06-10T18:16:07","modified_gmt":"2026-06-10T18:16:07","slug":"site-segmentation","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/site-segmentation\/","title":{"rendered":"Site segmentation"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Website segmentation involves creating different websites or brands to target specific customer segments. This strategy entails adapting the visual identity (domain name, design, content, etc.) and offers for each customer segment. It&#8217;s common to find offers from a segmented website also on the company&#8217;s main website. In addition to personalizing the customer experience, website segmentation can improve search engine optimization (SEO) by using specialized domains. A concrete example of this practice is the segmentation of the Karavel Group&#8217;s websites in the travel sector.<\/p>\n","protected":false},"template":"","categories-glossary":[312],"class_list":["post-162770","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-crm-customer-relationship"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/162770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=162770"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=162770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}